Focus Groups Are Like Surveys, You Know?

Most of these, you know, there are online focus groups, but we continue to, especially for political races, really think you get something extra out of the in-person group. And more often than not, you are basing these on attitudinal components. So if you're having an in-person focus group in a strip mall in suburban Detroit, you can only pull from people within a 15, 20, 25 minute drive from there.