The Practice Shipping Creative Work by Seth Godin

Seth Godin's new book is called The Practice Shipping Creative Work. Jeff: Seth, thank you again for your time and for being a part of the Read to Lead podcast. If you have yet to dig into the work of Seth Godin, I want to ask what the heck are you waiting for? In the coming weeks, we'll be hearing from authors like Robert Rosenberg, Shelly Archambault, John Benedict Steenkamp, Brian Sanders, Arlene Pelicane. Next week, it's Stephen Shapiro, author of the book Invisible Solutions.