A "Startup Idea" Brainstorm with a Growth Agency Partner (#6)
The Shopify Growth Show
00:00
The Benefits of Rolling Up Your Company
A roll up really means like you take your skills and you master one vertical. You become very good at it, then acquire companies that are either in that space or adjacent to that. As you build something bigger, there's some efficiencies that you gain by rolling up the company. What other categories should we be thinking about rolling up? I do think that the paywall is kind of obsessed with that idea right now.
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