30 Minutes to President's Club | No-Nonsense Sales cover image

38 (Sell): Utilizing the matrix of access vs growth accounts to optimize your prospecting strategies (Jeff Bajorek, Parabola Consulting)

30 Minutes to President's Club | No-Nonsense Sales

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Maximizing Sales Potential by Targeting High-Value Accounts

This chapter delves into the significance of selecting the right accounts for sales prospecting. It highlights how ineffective cold-calling efforts can be mitigated by focusing on higher-value targets to enhance revenue outcomes.

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