32min chapter

The Innovation Show cover image

Sally Susman - Breaking Through

The Innovation Show

CHAPTER

Innovation, Risk-Taking, and Inspiring Change in the Pharmaceutical Industry

The chapter explores the challenges of changing public perception in the pharmaceutical industry, including a personal account of navigating negative perceptions while working at Pfizer. It highlights the risks and successes of developing a mRNA COVID vaccine without government funding in a pivotal moment during the pandemic. The discussion also focuses on the importance of embracing creativity, curiosity, and intentionality in communication and leadership to drive innovation and inspire change.

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