
Special Episode: Behind the Scenes of This Old Marketing (340)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Who's It For?
i'm curious about the thinking behind the design of this show. Who's it for? It's for marketers in businesses that care about convergence of media content and business strategy. What purpose are you hoping to serve? There's a lot of noosy things. So is there a unique, specific purpose? I think about the word favorite here, o, like, your favorite thing is not, like, objectively the number one thing. You're saying. It's my preferred pick for that specific purpose. And so, how is apple buying disney relevant to me as a business manager? We try and imbue into a breakdown of each new story what does that really mean to me right
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