Experiment to Recommend - Product Analytics

We initially said a few years back at amplitude, hey, maybe we should look at a product for marketing teams and marketing. You don't get into marketing, because that's a huge nether tam beyond product. Instead, you want to go back and talk to your existing customer base and ask, what is it they find valuable? And so this actually led us to our first two new products, experiment to recommend, we launched last year. So far out of our customer base of 16 hundred customers, we have over a hundred on new products already in just six months. See a lot of potential here.