10min chapter

How I Built This with Guy Raz cover image

Advice Line with Jenn Hyman of Rent The Runway

How I Built This with Guy Raz

CHAPTER

Rethinking Dry Shampoo & Fitness Beauty

This chapter explores the misconceptions about dry shampoo, explaining its limitations in cleansing sweaty hair. It also examines the challenges faced by a beauty brand targeting fitness enthusiasts and highlights the importance of customer loyalty and innovative marketing strategies. The discussion emphasizes the potential for a more effective product tailored for active individuals, while exploring dynamic ways to enhance customer retention and acquisition.

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