5min chapter

Bloomberg Businessweek cover image

Broadcasting Live from the US Open

Bloomberg Businessweek

CHAPTER

Tennis Meets Celebrity Culture at the US Open

This chapter explores the allure and star-studded atmosphere of the US Open, emphasizing its role as a celebrity magnet and its connections to luxury brands. It examines how the event's increasing popularity among high-profile figures and its strategic celebrity collaborations enhance its cultural significance in contemporary society.

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