The 3 Flows Making or Breaking Your Retention Engine w/Ben Zettler
Conversion Tracking Playbook
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Optimizing Customer Retention Messaging
This chapter focuses on enhancing customer retention through effective email and SMS marketing strategies, highlighting the significance of frequent message testing and transactional messaging. It introduces the comeback score property for evaluating repurchase likelihood and emphasizes tailoring communications to specific customer personas to boost engagement and sales.
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