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376 - Do More Brands Signal an Oncoming Glut? Is Russell's Single Rickhouse Worthy of $250? Why Did Angel's Envy Hire A Master Distiller? on Bourbon Community Roundtable #72

Bourbon Pursuit

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Bourbon

Bourbon peaked in 1970 at 35 million cases with a population of 200 million. In 2021, this was the latest discus numbers. Bourbon sold 27 million cases. And so, well, there's 10 million cases still left to go and a population that has 330 million people versus 200 million people. But also to where I see, you know, still room for growth is you go to total wine and you think bourbon's crowded, go to wine and beer.

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