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The value of new voices in science and journalism, and what makes something memorable

Science Magazine Podcast

CHAPTER

The Effect of Typicality on Memory

Researchers used different ways of measuring what they call typicality. What it means has an effect on how memorable it is. We also found that this deep learning neural network we had created in another paper was able to predict people's memory for these images too. So you could imagine this has big implications for education, marketing, yeah, plastic surgery.

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