The Product Boss with Jacqueline Snyder cover image

452. How to Clarify Your Story So Customers Will Buy with Dr. J.J. Peterson of Marketing Made Simple

The Product Boss with Jacqueline Snyder

00:00

Don't Tell Your Story

When we say don't tell your story, that doesn't mean don't ever talk about yourself, right? So I'll just give an example for me. When I'm getting ready to talk about specifically my product and service, the only pieces that I talk about is empathy. That's what makes me the hero of the story. But if I'm going to stand on stage and charge people for my products and services, being in a Miss Yelliot video doesn't actually matter. In fact, it distracts from the story. It makes people think they're like now, literally stop listening to me and start looking it up on YouTube.

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