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#143 Steve Schmida, Founder and Chief Innovation Officer of Resonance Consulting
Bigger Than Us
How to Help a Client With a Wrong Problem
I think people like you that take a holistic view of the world realize that everything is connected. I think it's not only is everything connected, but we all have, like, we can all contribute in different ways. Let's get tactical for a moment. Let's take the PepsiCo example. When does a client like that call you in? How do you help them when they have a problem or a situation like that? Or let me rephrase it in your words, a wicked problem. Sure.
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