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153: Colm Kelleher, Chairman of UBS & Former President of Morgan Stanley, Discusses Culture, Leadership, Surviving the Great Financial Crisis and UBS Today

Money Maze Podcast

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Exploring the Brand Perception of UBS in Wealth Management

This chapter examines the historical significance of the UBS brand in the financial industry, comparing it to Morgan Stanley. It highlights the dual perception of UBS as a traditional Swiss bank and a global wealth management leader, while emphasizing the importance of employee continuity and brand reputation in a competitive market.

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