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How to create content that stands out with Lily Ugbaja

Search with Candour - SEO podcast

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Canver Is Made for Bloggers?

The connection is so key there. I think it's something, again, we can get stuck into like keyword research and worrying about the stuff like you said,. But what are you actually trying to make? What is the audience going to feel at the end of the day? What are they going to learn? Are you expecting them to feel happy or sad or like they're missing something? And the missing thing is your product or your service, that emotional connection. It has been in traditional paper marketing, billboards, movie adverts, all that kind of stuff. You want the reaction of, oh, this was made for me. Oh my God, this is perfect.

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