How to Use Pricing and Contracts to Maximize Customer Value

In this solo episode of the Private Equity Value Creation Podcast, Shiv Narayanan breaks down the challenges facing portfolio companies in today’s market—and shares a clear roadmap for investors, CEOs, and revenue leaders to drive growth.

From slowing sales pipelines to rising competitive pressures and the impact of AI, many companies are underperforming compared to previous years. Shiv outlines actionable strategies to:

• Cut wasted marketing spend and improve efficiency

• Reignite stalled deals and boost close rates

• Maximize existing customer value through upsells and account expansion

• Leverage intent data and contextual outreach for short-term wins

• Build long-term enterprise value with authentic thought leadership