Strategic Negotiations in Entertainment

This chapter explores the intricate dynamics of high-stakes negotiations with key figures in the entertainment industry, particularly focusing on the collaboration challenges between Marvel and Disney. It highlights the importance of timing, trust, and the management styles of influential leaders, culminating in the successful acquisition of Marvel. Personal anecdotes and reflections on mentorship and the evolution of storytelling in cinematic universes provide deeper insights into the complexities of the business landscape.

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David Maisel (@maiseldavid) is the founder of Mythos Studios and the former founding chairman of Marvel Studios. In 2003, David pitched Marvel on his idea of Marvel financing and producing its own movies in a connected cinematic universe. He went on to executive produce Iron Man, The Incredible Hulk, Iron Man 2, Thor, Captain America: The First Avenger, and The Angry Birds Movie. In 2009, David arranged the sale of Marvel to Disney for $4 billion.

David is currently the Founder of Mythos Studios, an IP entertainment studio. The Ekos Genesis Art Collection, all 1/1 original hand-crafted digital art, is the first offering in the forthcoming Ekos Universe.

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[09:25] Michael Ovitz.

[17:00] How David became Michael's right-hand man.

[25:12] Creative interests.

[26:14] When David fell in love with comic books.

[28:34] Early Hollywood lessons — learned and taught.

[35:43] Resources for people aspiring to work in the entertainment industry.

[39:20] How Marvel enters the picture.

[48:11] A detour to Broadway theater.

[54:51] Making the Marvel Cinematic Universe (MCU).

[1:28:26] Why start the MCU with Iron Man?

[1:31:56] Decisions between development and deployment.

[1:36:18] Biggest challenges.