Steven Pressfield on Creating Work That Lasts
The Daily Stoic
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Balancing Art and Promotion
This chapter explores the crucial balance between creating art and effectively marketing it, emphasizing that artists must take an active role in promoting their work. The speakers discuss the discomfort of transitioning from creator to salesperson and the necessity of repurposing content to reach broader audiences. They also reflect on the reinterpretation of classic narratives, highlighting the enduring nature of stories and the creative potential in putting a fresh spin on them.
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