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11min chapter
#155 - Merging Cultures: Challenges In Home Service Acquisitions
Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
Navigating Lead Generation Challenges
This chapter explores the complexities of managing lead generation through Google pay-per-call, focusing on the importance of evaluating call metrics and improving marketing tracking processes. It emphasizes the need for accountability and data-driven insights while scaling a business and developing an internal marketing team. Additionally, the chapter discusses the challenges and strategies related to acquiring home service businesses, including financial evaluations and sourcing deal opportunities.
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Discover
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