2min chapter

How I Built This with Guy Raz cover image

Impossible Foods: Pat Brown

How I Built This with Guy Raz

CHAPTER

The Hem Protein Is What Makes Meat Red

Before i founded the company, i had an idea that a particular molecule in meat, mioglobin, which is a hem protein, and it's what makes meat red. And when you think about meat, something really dramatic happens that doesn't happen when you cook brockaly. You know, if you cook broccly or wedgiberg, it soft tgets warmer, it might get bushy, or nothing magical happens. When you cook meat, you get this real, absolute explosion of aroma. Thats, you know, this meat that in the raw form has minimal odor, maybe a slight bloody odor,. It tastes, suddenly becomes potently flavorful and generates this explosion of...

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