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1313: Practical Steps to Position Yourself as a Thought Leader w/ David C. Baker

B2B Growth

00:00

Should I Go Niche or Should I Broaden?

"I feel like I might get bored working on the same thing over and over and over again, and that I'll be unstable," he says. "It's actually kind of dangerous for me to try to niche myself into two narrow of topic" The solution is more of a T-shaped expertise: You have a very deep expertise but your personal life spans all of your interests.

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