The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

289: Linda Yates, Driving company growth through ventures

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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Is There a Difference Between a Fortune 500 Company and a Powerful Client?

I realized there is a very big difference in the philosophy of the way you running the business. You're saying that there are certain capabilities that the Fortune 500 company has that it needs to bring to bear on this idea. Because of those capabilities, it's going to make the venture more successful than if it went out by itself and tried to fight its way in the market. Yeah. And to me, that intuitively makes a lot of sense. It's so interestingly, and what we say to everybody is, and you can test that, right? Yes. One hundred percent powered by the brand was much more compelling because people trusted that they trusted that their healthcare would be taken care of,.

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