The Importance of Market Price

The ultimate factor is going to be the market price from Google. You're essentially paying us to confirm that the market price is what we anticipated to be in a ballpark range. Don't look at things day to day. Even sometimes we can even think of things in terms of months and quarters when you're talking about performance there because it's going to look very random and very off. That's because you're working within a system where the price points are fluctuating based off of demand and what the willingness is of somebody to bid on a particular keyword.