The Matt Burns Study on the Leveled Reading Assessment System

Teachers call books published by Heinemann their bibles. The company's products are in schools all over the country. Some of the products used to teach reading are rooted in a debunked idea about how children learn to read. But they've made the company and some of its authors millions. 

Map: Heinemann’s national reach 
Read: Transcript of this episode 
Watch: The story behind Sold a Story
Support: Donate to APM Reports 
More: soldastory.org 
En español: soldastory.es 

Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.