Performance Marketing in the Influencer World -- Shane Austrie // Silicon Valley Consulting
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Life Cycle of Advertising and Targeting
The 14.5 update means that consumers are going to be opting out of being tracked. The large platforms abandoning the third party cookie, and in my theory is that they want to hold on to their first party data. And it puts us in an interesting spot where people that have access to first party data are Going to be the only options in town.
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