Positioning with April Dunford cover image

From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky

Positioning with April Dunford

CHAPTER

Understanding Effective Buyer Personas in Enterprise Sales

This chapter delves into the intricacies of identifying key decision-makers versus simply engaged individuals in enterprise software sales. It also highlights valuable resources for strategic product marketers and encourages networking for potential collaboration.

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