Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Dan Sperring: Rethinking ICP to Drive Revenue

Make It Happen Mondays - B2B Sales Talk with John Barrows

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Understanding Customer Segmentation Beyond Revenue in Sales

This chapter explores a new sales membership program that provides extensive training to bolster sales skills. The discussion highlights the significance of thorough customer segmentation and the need for tailored strategies in the tech and SaaS sectors amid market fluctuations.

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