Who Is Building the Metaverse? And Does It Matter?
The So What from BCG
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The Future of Consumer Engagement and Community Engagement
Nix Cosmetics and L'Oreal brought the first metaverse pride together last June along with people of crypto lab. The most important thing is it's a brand leading through authentic vision and mission, she says. "We're starting to see brands not think about how do I immediately sell my product"
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