NBC 785: Tom Ruwitch: Why Storytellers Sell More and Have More Fun Doing It
Natural Born Coaches
00:00
The Number One Factor for Why People Open Your Email
Sally Kohn: I love the subject lines too, which is very important. If people don't click on the email to read it, then they're not going to buy from me or take the next step. She says captivating content will draw people in and put them on the edge of their seat. "If you could boil it down to sort of one or two basic ideas ... that will always draw people in"
Play episode from 03:26
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