The Importance of Math and Magic in Marketing

Bob Pippman: Over 65% of Coachella viewership came from outside America. He says Rosalia shut the place down, she's from Spain and was one of the most moving performances. And we had the first Punjabi artist perform - they're celebrating in India the fact that they have an Indian PunjabiArtist on Coachella. Bob also talks about how artificial intelligence is going to play a role in music.