How to Generate Leads With Paid Search?

Every chan has a multiplier. It's either energy or cannibalizing. For re targeting, that cannibalization rate is, again, could be as high as 90%. Branded paid search is another example of a really high cannibalization rate. Other channels have a really high sinegy rate. No matter how good you are at attributing the impact tof that television ad, it's going to have impact beyond what you're able to measure at a place. The bigger impact came froma branded lift. We saw in our brand traffic the day the same day the phone phone calls came in. And so over the next 12 months, we knew where it was coming from. But we

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