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Softbank: Twilight of an Empire

The Generalist

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Fujita's the Jewish Way of Doing Business

Masa Fujita was a showman with an unabashed desire to make money. In 1972, he published the first of eight business books called The Jewish Way of Doing Business. It made its way into the hands of a 16-year-old Masayoshi son who wanted to learn from him. He discovered boldness and originality that he hadn't found elsewhere,. I was so impressed,Masa recalled. What followed next was classic Masa.

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