Why Advertising Wear-Out Is A Myth -- Jon Evans // System1
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Impact of Emotional Response and the Importance of Existing Creative in Advertising
This chapter explores the significance of emotional response in advertising and its impact on consumer behavior. It highlights the potential negative effects of oversaturating the market and suggests that marketers should focus on maintaining existing creative rather than constantly changing it.
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