Ep. 78: Are Facebook & Instagram Ads Worth It In 2024?
Print On Demand Playbook
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Effectiveness of Facebook and Instagram Ads in 2024
The chapter explores the speaker's surprise at the continued effectiveness of Facebook and Instagram ads in 2024, emphasizing the value of targeting niche audiences on these platforms. It discusses the impact of iOS 14 on advertising, the average CPM on meta ads, the rise in ad revenue, and the share of US digital ad spend among social media platforms, with Facebook/Meta leading. The chapter concludes that Facebook and Instagram ads remain relevant and effective, especially for industries like t-shirt apparel print-on-demand businesses.
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