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Ep 473: From Bankruptcy to Profit in One Year: Dan Crosby’s Strategic Relaunch of BioSteel
DTC Podcast
Innovative Brand Strategies and Collaborations
This chapter explores humorous yet bold marketing approaches, including a fight challenge as a promotional stunt. It highlights the development of the BioSteel Academy and strategic partnerships with hockey organizations to boost brand visibility and engagement. The conversation also covers innovative marketing initiatives, including leveraging technology, sponsorships, and a unique revenue-sharing agreement with Amazon for effective product distribution.
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Listen to the best highlights from the podcasts you love and dive into the full episode