3min chapter

On Brand with ALF & Rory Sutherland cover image

Who Gives a Crap? Simon Griffiths tells Rory why he does

On Brand with ALF & Rory Sutherland

CHAPTER

The Importance of Distribution in Direct Consumer Business

The brand vernacular had to move ever so slightly. So we ended up moving our marketing team, creative team into the US. We have co-working spaces in Los Angeles, Melbourne and then we have a Filipino team that come together kind of once a month. They don't like to come together in a co-working space because the traffic's so bad during the week, so they prefer to do things on the weekends together. But yeah, your question in store hasn't kind of been any issue for us with the brand name but we also haven't played any of the major retailers yet.

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