The Rise of Modern Sports Fandom

This chapter explores the surge in popularity of the Kansas City Chiefs and how factors like celebrity influence and successful players, such as Patrick Mahomes, have transformed fandom dynamics. It highlights the role of figures like Taylor Swift and Ken Griffey Jr. in attracting new fans, particularly women and children, to football and baseball, respectively. Additionally, it draws parallels between historical icons in sports and the impact of pop culture on viewer engagement in sports and television.