Apple's Decision to Not Make Their Software Better Feels Like a Tough Sell

I'm an Apple one subscriber presumably it would just get rolled into my feature set anyway, but I don't love the idea that they made it a software improvement and then pay walled it essentially for something they're not doing very well as it is. It's more likely that there is more content here, right? Like that it is, they're going to say we consulted with people and they've got a studio and they generate new content. But if it's all hands off and it's just in software, it's not very inspiring.