#339: Facebook Ad Strategies To Grow Your Audience Now (No Matter Where You Are In Your Business) with Salome Schillack
The Amy Porterfield Show
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How to Increase Your Ad Frequency
Sometimes when we are running brand new ads, we'll tell everybody on my team, jump into this ad, leave a comment, leave a like of some sort. There's two sides to this. The benefit of doing that is you immediately get some social proof and people trust things that have social proof on it. But every time somebody leaves a comment, the algorithm learns that that is the type of person who's going to comment and then the algorithm is likely to put it in more people like that's newsfeed. So stop that ad, you duplicate the exact same ad, but this time you're going to run it to a cold audience. And by cold audience, I mean people who
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