Sometimes when we are running brand new ads, we'll tell everybody on my team, jump into this ad, leave a comment, leave a like of some sort. There's two sides to this. The benefit of doing that is you immediately get some social proof and people trust things that have social proof on it. But every time somebody leaves a comment, the algorithm learns that that is the type of person who's going to comment and then the algorithm is likely to put it in more people like that's newsfeed. So stop that ad, you duplicate the exact same ad, but this time you're going to run it to a cold audience. And by cold audience, I mean people who
PSA: Facebook Ads are as complicated as trying to sneeze with your eyes open-- especially if you don’t want to pay an arm and a leg per lead.
Orrr… are they?
My guest today says, “false,” and by the end of this episode, you will be too!
Her name is Salome Schillack, and as CEO, Founder, and Head Facebook and Instagram Strategist of Shine & Succeed, a multi-woman Facebook Ads agency, she’s figured out how to make your Facebook Ads work for you -- and not the other way around.
She breaks down everything you need to know about using Facebook Ads to grow your audience and how to get extremely low-cost leads, whether you’re a beginner entrepreneur or a seasoned one.
Not only do I love her because she’s my student, but also because she has a 6-step strategy (a girl after my own heart) for getting low-cost leads and dominating social media ads.
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