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S03.EP20 - Blands VS Brands with Ariadna Navarro

JUST Branding

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Startups and Brands - What's Next?

In the early days, user experience was about getting stuff done quicker and more intuitively. But as you rightly pointed out, that's everybody else is now getting that right. So we get into this bland situation once again. How could you actually identify a brand? I mean, at first glance, they look the same. They all have human names. A lot of them are sort of one or two product portfolio which is, again, part of simplifying the process.

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