4min chapter

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GTM #1: The New Enterprise Go to Market with Figma

a16z Live

CHAPTER

Is It a Fivety-Seven Metric?

The last thing you want to do is to remove friction when the customer already paid for their experience. The right within an organ ation understanding billing and whose budget and who pays for it is really critical. And i think something figma's done really willis thinking about pricing and billing and how you do that, so you don't create friction in adoption in organizations.

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