Uber is such a fascinating company, because when it was growing incredibly fast, at one point we were adding three % of the wor population each year into the platform. And what i learned there that was so fascinating is, on one hand, and it's so easy to look at a business like that, which is worth tens of billions of dollars,. It has network effacts. The more that both sides are using it, the better off the product is. But just because you have a lot of market share in a place like new york, where uber has a tonna market shair as no real competitors, doesn't mean that the product works any better than in san francisco or