Ad Age Marketer's Brief cover image

Liquor marketing secrets from the creator of Hendrick's Gin

Ad Age Marketer's Brief

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How to Convince Clients That This Is the Way to Go

It's like hiring a quitten Tarantino to make a movie for you, but then micromanaging his process. So if you hire me to do your project, let me do it. Because I have the team and it's not only new products, like we can go into an existing brand and fix it or tell you what's wrong with it. We look at things on a very different level than just, let's make an ad for you. And I think we're uniquely qualified to work on that level.

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