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Avoiding Automatic Clicks and Opens
Deliverability Defined
Your Sender Reputation Matters
The last best practice that we have for you is so important, something we talk about constantly because it is the most important part about deliverability. And that is your sender reputation that it does matter. So if your domain has a really healthy, great reputation and this strict domain sees your mail, there's a good chance that they're not going to automatically open your email or click any links as they've seen you before. But if your reputation is either not very established or it's not great, maybe a lot of people complained about your message recently, marked it as spam. If you have a ton of cold subscribers on your list or your open rates aren't great, then there's a
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