Brand Envy (2023)
Under the Influence with Terry O'Reilly
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Dairy Queen's Rebranding
Dairy Queen has rebranded as DQ to remind customers they sell more than ice cream now. There are over 7,000 Dairy Queen locations in Canada, the US, and 18 other countries. The Blizzard is its most profitable item. Back in 2012, the busiest DQ location was in Charlottetown, Prince Edward Ireland.
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