The one with McKinsey Senior Partners Kelsey Robinson and Shelley Stewart about the bottom-line consequences of the CEO and CMO disconnect.
The CEO’s Guide to Marketing
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Bridging the Gap: CEOs and CMOs Unite
This chapter explores the crucial disconnect between CEOs and CMOs, advocating for marketing to take charge of customer insights. It presents strategies for success, highlighting the importance of clear metrics, defined roles, and open communication to enhance organizational alignment and drive revenue growth.
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