I'm a little tired of the you're not the user, you're the product or what's how does the phrase go again? Yeah, yes, in the case of these networks. And and basically the accompanied with the, it's like assumed that they don't care about your experience, they're gonna make it as crappy as possible. They're just gonna screw you over at every at every sense. But I'm not as convinced that it's inevitable that the user experience is destroyed. Like I would actually argue there's a super strong incentive for a company like Facebook to make the product as great as possible. Because if they lose users, it's just as deadly from a revenue perspective