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13: Creativity

Richard Wiseman's On Your Mind

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The Power of Simplicity

Psychologist David Marks measured people's vividness of imagery. He would ask questions like, is it in color that imagery? How much detail is there? Can you see your face or is that a little bit of a blur? What's the surround of the mirror like? Is it in a room or is it just the mirror in some abstract space? And so when he starts to find out again, measurement, you put people on a continuum. With US Cellular, it's just $29.99 per line for one, two, or three lines. So you don't need that robot daughter you built to get a fourth line for family plan pricing. We value human connection with fewer distractions

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