Wrigt: We relmodelled behaviors, behaviors that were in line with our values. And then we talked about it. When the executives went through the training, this five hour training, i'm like, we're not giving this training to anybody until i go through it. E comfortable having uncomfortable conversations. Wrigt: In a relatively short amount of time than the purpose statement measured against internal satisfaction or internal perception of consistency,. That's a significant change in a pretty short period of time.